Full-Time Head of Product Marketing

Location: Charlotte, NC
We're looking for a product marketing leader to create the strategy and content for Fastbreak AI's go-to-market engine.
Fastbreak is a leader in sports operations technology. Our products power professional leagues like the NBA, MLS, and NHL.

You will be the bridge between customers, sales, and product. You will turn customer challenges into clear narratives and sales tools.
High performers in this role have a path to VP of Marketing.

What You'll Do

• Own the product marketing strategy for Fastbreak's sports operations platforms.
• Refine positioning, messaging, ICPs, and use cases.
• Plan and execute launches, content and webinars.
• Fuel Sales. Join sales calls, craft ROI stories, build demo flows.
• Create proof with customers. Run a customer reference program. Ship case studies.
• Convert market insight into action. Synthesize feedback into problem statements for the product team.
• Publish a point of view. Lead webinars, write briefs, and build decks.
• Help & Support. Keep helpdesk documentation and chatbots current.
• Track Competitors. Create sales rebuttals and playbooks.
• Manage Team Meetings. Run marketing stand-ups.
• Create Dashboards. Tie content to commercial outcomes. Report results and tune future campaigns.

• 6–8 years in marketing, preferably in B2B software or SaaS
• 3+ years in product marketing.
• Shipped full-funnel PMM: messaging – pages – proof – enablement – measurable lift.
• Verbal communication skills, with writing and storytelling for customers.
• Proven GTM track record across positioning, messaging, launches and input on pricing and packaging.
• Experience with hands-on partnership with sales teams.
• An analytical approach with defined success metrics.
• A working style that is organized, resourceful, and willing to travel for key meetings and events.
• Startup experience (required).
• A BA or BS (required).
• Sports experience is a huge plus. (Former collegiate athletes preferred).

Will work from Fastbreak HQ in Charlotte, North Carolina.
This is not a remote or hybrid position. Relocation assistance is available.

Compensation: Competitive salary, commensurate with experience. Stock options. Health, dental, and vision insurance. A 401(k) plan with employer matching.
The opportunity to shape the future of a rapidly growing AI company.

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