Full-Time Lifecycle Marketing Operations Associate
SonderMind Careers is hiring a remote Full-Time Lifecycle Marketing Operations Associate. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
SonderMind Careers
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About SonderMind
At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination. SonderMind care encompasses therapy, medication management, meditation, and mindfulness exercises. Our clinicians leverage digital tools and research to deliver high-quality care.
About the Role
You’ll play a pivotal role in building and delivering seamless, high impact lifecycle marketing campaigns that drive business growth. Your work will directly contribute to achieving key performance indicators such as increased New Active Clients, improved conversion, enhanced retention, and better reactivation across all audience segments.
What you’ll do
- Campaign Execution Build, test, and launch lifecycle communications (email, SMS, in-app, push) using Iterable. Perform quality assurance and manage audiences/segmentation lists.
- Optimization & Analysis Maintain A/B testing roadmap, deliver reporting, troubleshoot issues.
- Process & Strategy Scope, manage, and deliver campaigns. Optimize marketing campaign processes. Align with stakeholders on process, workflows, and execution.
What does success look like?
- In the First 30 Days: Gain proficiency in SonderMind’s marketing tools and processes, particularly Iterable. Successfully build and launch lifecycle communications with attention to detail and QA.
- By 60 Days: Fully manage the campaign process from intake to execution. Take ownership of A/B testing, using data to suggest optimizations. Deliver performance reports with actionable insights and implement process improvements.
- By 90 Days: Drive strategic optimizations, refine workflows, and contribute to cross-functional collaboration.
Who You Are
- 3-5 years of experience in email marketing, marketing operations, or a similar role.
- Experience with marketing automation platforms (e.g., Iterable, CustomerIO, Braze). Iterable experience is preferred.
- Strong analytical skills and project management skills.