Full-Time Lifecycle Marketing Specialist

Role Overview

We are looking for a Lifecycle Marketing Specialist to own and optimize the customer journey across multiple touchpoints. This role will lead strategy and execution of campaigns designed to engage, convert, and retain users—across email, SMS, push notifications, in-app messaging and other direct channels. You'll work closely with Product, Growth, and CX to drive measurable business impact through personalized, timely communications.

Key Responsibilities

• Design and execute end-to-end lifecycle campaigns across acquisition, onboarding, retention, reactivation, and loyalty stages.
• Develop segmentation strategies to personalize messaging by user behavior, cohort, and intent.
• Own campaign operations: content briefing, deployment, QA, and scheduling.
• Monitor key lifecycle metrics (open rates, conversions, churn, LTV) and iterate based on performance insights.
• Collaborate with marketing, CX, and design to ensure consistent brand voice and timely messaging.
• Build journey automations and optimize flows using marketing automation tools.
• Analyze customer journey data to surface new opportunities for engagement and revenue lift.

Qualifications

• 2+ years of experience in lifecycle, CRM, or retention marketing.
• Proven experience with tools like Klaviyo, Braze, Customer.io, or similar platforms.
• Strong copywriting instincts and attention to customer behavior.
• Comfort with data—basic knowledge of funnel metrics and campaign analytics.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Experience with B2C or marketplace startups a plus.

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