Full-Time Marketing Automation Email Specialist

A.J. Gallagher is seeking a Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications.

Responsibilities:

• Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.
• Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards and are cross-browser and cross-device compatible.
• Build and execute test strategies, including A/B multi-variant testing.
• Support the execution of marketing campaigns: campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking.
• Support the execution of automated lead generation programs.
• Understand lead scoring and nurturing programs.
• Report on critical email and marketing automation campaign metrics.
• Serve as a Subject Matter Expert on marketing automation best practices.
• Keep up-to-date on email and marketing automation best practices.
• Understand and follow email and marketing automation processes including workflow documentation and QA testing.
• Meet or exceed internal SLAs and coordinate across time-zones as needed.

Qualifications:

• 2+ years digital marketing experience with experience working on a marketing automation platform.
• Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages.
• Previous familiarity/direct experience using a CRM system (e.g. Salesforce).
• Bachelor’s Degree required or equivalent combination of experience and education.
• Must be able to demonstrate a high level of marketing automation and CRM experience.
• Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.).
• Excellent communication skills: written, verbal, presentation.
• Proven ability to work in a collaborative environment.

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