Full-Time Marketing Automation Manager

As a Marketing Automation Manager, you’ll partner with teams across marketing, CS, Product, and engineering to find creative, data-driven ways to test and iterate our way towards a highly effective Customer Experience.

• Own and manage Procore’s Braze platform at an operational level (eg programs, campaigns, and data integrations)
• Work closely with our data and engineering teams to understand the source, nuance and use cases for our custom data integrations and CDP.
• Align tightly with the Lifecycle marketing team to help design and deliver highly personalized, omni-channel nurtures and campaigns.
• Collaborate with our Analytics teams to ensure that all Marketing campaigns are tagged appropriately and passing the correct data back to our CDP for analysis.
• Work with other Technology leaders and teams across Procore to find opportunities to integrate our MarTech in better, smarter ways.
• Suggest new technologies or workflows to integrate AI and other platforms into our work. Help design and manage pilot programs and evaluations of these new ideas.
• Support regional teams as our global Braze leader with guidance, training, and ‘Campaigns in a Box’.

What we’re looking for:

• 6+ years of proven work experience in marketing automation, customer lifecycle, or similar role (preferably in a B2B SaaS environment).
• Expertise in the Braze platform and experience working with In-App messages, Content Catalogs, Content Cards, Behavioural-driven campaign triggers, dynamic content using Liquid logic, and setting up A/B testing groups.
• Bachelor’s degree preferred or equivalent work experience required. For example: Experience in the end-to-end design, development and management of global marketing programs, strategies and/or processes.
• Experience either working at a Marketing Automation agency, or managing an agency from the client perspective.
• An analytic mindset and skills to measure performance with a data-driven approach to decision making.
• A deep understanding of customer segmentation and how various marketing channels compliment each to support successful omni-channel campaigns.
• Ability to analyze what’s working and what’s not, and directing teams to maximize effectiveness.
• Demonstrated interpersonal skills, ability to build strong relationships and partner across teams.

What is the last date for applying to the job?

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