Full-Time Marketing Automation Specialist

The Marketing Automation Specialist is a critical member of the global Marketing Operations team, responsible for executing and optimizing marketing automation campaigns.

Required Skills and Expertise:

• Strong understanding of marketing automation platforms (Pardot preferred)
• Strong understanding of CRM systems (Salesforce)
• Strong understanding of digital marketing principles, particularly email marketing

Data Governance and Integrity:

• Lead data hygiene efforts to maintain clean, actionable, and compliant data within the marketing automation and CRM platforms
• Establish and enforce data governance best practices, including deduplication, normalization, and validation.
• Monitor compliance with GDPR, CCPA, and other relevant data privacy regulations
• Develop and manage processes to ensure accurate segmentation, reporting, and attribution

Platform Management:

• Efficiently manage and maintain marketing automation platform (Pardot)
• Oversee list imports, pulls, and unsubscribe requests
• Create and manage forms to capture lead information
• Upload and manage files within the platform
• Organize and maintain folder structures for efficient workflow
• Build and execute email campaigns, including A/B testing and personalization
• Conduct regular audits and clean-up of platform data and processes
• Develop and maintain documentation for platform processes, data workflows, and governance policies
• Implement requested changes to lead routing rules

Campaign Execution:

• Develop and execute targeted email campaigns, nurturing programs, and other automated marketing initiatives
• Segment audiences based on specific criteria to deliver personalized messaging
• Monitor campaign performance metrics and make data-driven adjustments

Technical Expertise:

• Troubleshoot system-related issues and optimize workflows within Pardot
• Utilize SQL to extract data, validate campaign audiences, and join multiple data sources
• Stay up-to-date on industry trends and best practices for marketing automation

Collaboration and Training:

• Collaborate effectively with global marketing teams to understand their needs and translate them into actionable plans
• Communicate clearly and concisely with both technical and non-technical stakeholders
• Document processes and create knowledge base articles to improve efficiency and knowledge sharing
• Conduct training sessions for marketing teams on data governance, platform best practices, and compliance standards for self-service
• Maintain and expand a knowledge base of best practices and troubleshooting tips

Requirements:

• 2+ years of hands-on experience with marketing automation platforms, preferably Pardot
• Strong understanding of CRM systems, particularly Salesforce
• Proficiency in email marketing best practices, including deliverability and A/B testing
• Excellent analytical skills to measure campaign performance and identify optimization opportunities
• Familiarity with data privacy regulations (e.g., GDPR, CCPA) and their application in marketing systems
• Strong attention to detail and organizational skills
• Ability to work independently and as part of a global team
• SQL skills preferred, but not required

What is the last date for applying to the job?

Which countries are accepted for this remote job?