Full-Time Marketing Operations Manager

We know experience is built in a number of ways. Even if your background doesn’t match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter. Sprout welcomes all candidates to apply, including those who identify as BIPOC, women and underrepresented genders in tech, LGBTQIA+, parents, veterans, persons with disabilities and people of all faiths.
Marketing Operations Manager

Description
Sprout Social is looking to hire a Marketing Operations Manager to join the Marketing team.

Why join Sprout’s Marketing team?
As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, we’re driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.

What You’ll Do

• You will consistently strive for ways to optimize our current workflows & processes with a focus on data integrity and hygiene.
• You will drive cross functional projects that require tight alignment across Marketing, Sales and Operations teams.
• You will design, build and maintain key operational workflows in our Marketing Automation Platform, Marketo.
• You will be the primary owner of several core elements of our tech stack (ex: 6Sense, Chili Piper, Splash, Reachdesk) aligning tool usage with the overall Marketing strategy to impact revenue growth.
• You will ensure data accuracy and consistency across all marketing systems and platforms.

What You’ll Bring
Sprout Social is looking for an experienced, motivated, and collaborative Marketing Operations professional to join our team. You will be at the forefront of platform operations, serving as the primary owner of key components within our Marketing tech stack. Your responsibilities will include aligning with stakeholders and leading cross-functional projects to ensure seamless collaboration and elevate the performance of our revenue organization.

Additionally, you will develop lead management processes throughout the lead lifecycle that can scale with the business, ensuring that each step in the funnel is operationalized and optimized through the right technology and clearly defined processes. You will help to ensure that best practices for data management, workflow automation, program execution and reporting are consistently applied.

The successful candidate will have a detailed eye for creating and maintaining an operational framework, and will take an analytical approach to identify opportunities and gaps within our current processes and technology. If you are passionate about Marketing Operations, we’d love to talk to you!

The minimum qualifications for this role include:

• 5+ years of experience in Marketing Operations or Marketing Automation
• 3+ years of experience using Marketo
• 3+ years of experience using Salesforce CRM
• Experience working with demand generation, revenue attribution, lead scoring, and customer lifecycle
• Experience managing and integrating tools across a martech stack

Preferred qualifications for this role include:

• Marketo Certified Professional or Marketo Certified Business Practitioner
• Excellent organizational skills, ability to collaborate across departments and ability to manage multiple simultaneous projects
• Experience working with SQL, data warehouses, CDPs or other big data concepts & technologies
• Analytical, evidence-based, able to understand and use data from multiple sources to formulate conclusions and recommendations

How You’ll Grow
Within 1 month, you’ll plant your roots, including:

• Experience Sprout’s in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Partner with Revenue Marketing leadership to set initial priorities and align on expectations for your role
• Meet with other key partners in Operations, Sales, Product, and Finance to learn about the scope of their work and areas of opportunity
• Begin digging into Sprout’s Marketo instance

Within 3 months, you’ll start hitting your stride by:

• Become acquainted with the key pieces of our martech stack
• Develop familiarity with Marketing and Sales operational processes
• Work with your manager to develop a prioritized list of projects

Within 6 months, you’ll be making a clear impact through:

• Take ownership of several components in our tech stack
• Identify gaps in our current tools and process and develop solutions to address
• Develop strong relationships with key partners in Sales Operations, Revenue Operations & Finance

Within 12 months, you’ll make this role your own by:

• Manage and implement high impact operational improvements and changes across the entire marketing funnel
• Recommend ways we can consolidate or better use our marketing tech stack.
• Surprise us! Use your unique ideas and abilities to change your team in beneficial ways that we haven’t even considered yet

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

Our Benefits Program

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives.
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting