Full-Time Marketing Programs Specialist

• Build, test, and send marketing emails in Marketo.
• Manage campaign requests end-to-end.
• Create and manage Marketo programs, including email assets, landing pages, forms, and tokens.
• Personalize campaigns using segmentation, tokens, and dynamic content.
• Set up and sync Marketo programs with Salesforce campaigns.
• QA all email assets.
• Manage campaign scheduling and intake.
• Support cross-channel campaigns, including webinars, paid media, and content distribution.
• Collaborate with RevOps to ensure accurate campaign attribution and reporting in Marketo and Salesforce.
• Experiment with AI and new technologies.
• Provide program support using project management tools, such as Asana.
• Manage console setup, coordinate speaker meetings, and handle behind-the-scenes technology for webinars in ON24.
• Support vendor coordination and deliverables for paid media programs.
• Assist with event promotion and follow-up campaigns.

• 3+ years of hands-on experience in email marketing at a B2B SaaS or tech company.
• Intermediate to expert-level proficiency with Marketo (or equivalent marketing automation platform).
• Strong understanding of email best practices.
• Experience with Salesforce campaign setup, integration, and reporting.
• Excellent organizational and project management skills.
• Familiarity with webinar tools such as ON24, GoToWebinar, or Zoom.
• Tech-savvy and naturally curious about adopting new tools and technologies.
• Strong attention to detail and quality assurance capabilities.
• Excellent written and verbal communication skills.

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