Full-Time Marketing Specialist | CRM & Lifecycle

The Marketing Specialist - CRM & Lifecycle will be responsible for the development and execution of multi-channel campaigns, from concept to execution. Partnering closely with eComm and other marketing teams on end to end campaign planning, the focus of the channel will be across email, push notifications, and SMS.

Responsibilities:

• Manage the end to end development and execution of the business as usual CRM calendar in collaboration with marketing, ecommerce, product, and data teams.
• Brief each campaign to an external agency for design and creation.
• Continuously test and optimise CRM campaigns, to derive insights into customer segment behaviour and maximise engagement and conversion along with building audiences using core customer attributes in Responsys and Amperity
• Foster strong relationships across marketing, creative, ecommerce, technology, merchandise and operations team members to support the channel strategy
• Utilise the Oracle Responsys platform to develop innovative dynamic content, lifecycle trigger programs, and campaigns across different direct comms channels
• Track, report and analyse campaign performance data to provide regular reporting to the business
• Develop and present CRM decks using channel and customer analysis to the wider BWS business and marketing team

Skills and Experience:

• Proven experience in data-driven marketing, 5+ years digital marketing experience
• CRM and automation marketing experience - preferably utilising Responsys
• Extensive experience in running A/B and multivariate testing
• Experience writing briefs and communicating clear expectations to external agencies
• Exceptional stakeholder management skills
• Excellent written and verbal communication skills

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