Full-Time Principal Creative - Golf

The Principal Graphic Designer is charged with providing the creative vision and leadership on most complex and high-profile creative campaigns and projects. This position is responsible for the design, development and production of campaign and seasonal advertising materials.

Creative Strategy, Art Direction, and Develop Creative Collateral:

• Provides creative vision and leadership on most complex and high-profile creative projects, guiding the visual style, tone, and messaging to ensure consistency and relevance across all channels.
• Acts as subject matter expert and best practice leader for creative campaign development.
• Understands and implements creative best practices and brand strategy.
• Pitches ideas that support brand positioning, objectives, and is culturally relevant.
• Collaborates with photographers and art directs photoshoots to ensure the creative vision aligns with the overall campaign strategy.
• Leads video production efforts, collaborating with videographers and directing video shoots to ensure alignment with the overall creative strategy.

Cross Functional Teammates:

• Collaborates with cross functional DICK’s teammates to deliver campaign objectives.
• Partners with Creative Managers and Creative Directors on campaign themes, visual standards, storyboards, art direction and plans for both in studio and on location photoshoots.
• Collaborates effectively with other Designers, Marketers, Copywriters, and Production to bring creative visions to life.

Athlete Focus:

• Champions the athlete in all thought process, creative, design, and final assets.
• Applies brand identity elements to conceptual work and incorporates them across all materials for a consistent athlete experience.

Industry Trends:

• Stays up to date with industry trends, technologies, and design best practices to continually elevate our digital creative efforts.
• Collaborates with AI and machine learning specialists to integrate AI technology into the creative process.
• Leverages AI tools and platforms to assist in generating innovative and data-informed creative content, while ensuring that the output aligns with the brand's vision and objectives.

Mentoring Teammates:

• Mentors, trains, develops and manages day-to-day activities of creative pooled resources group.
• Provides pool group teammates with timely and regular feedback to support associate development/growth in role.

Qualifications

• Adobe Creative Suite- InDesign, Bridge, Illustrator, Photoshop, AfterEffects, Premiere
• Bachelor's Degree in Art/Graphic Design, Business, Marketing, Communications or related field
• 7 - 10 years' Experience delivering creative solutions from concept to final execution
• Strong portfolio; leader of people preferred

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