Full-Time Product Director

• Drive the adoption of LocID by helping to build solutions and applications that meet the specific demands of the various parts of the industry technology stack.
• Driving the market research, requirement gathering, engineering coordination, partnering with marketing, and supporting sales.
• Understand how LocID solves the issues related to IP address volatility within each part of the ecosystem, and company, and then help build the solutions that allow them to adopt LocID for their own programmatic AdTech solutions.

• Own Your Solutions: Most importantly, take full ownership of your products (your domain), driving the growth of your business.
• Manage and refine the product roadmap as new market research and intelligence become available.
• Conduct Key Market Research: Utilize online resources, attend conferences, engage in customer calls, and gather sales feedback to stay informed.
• Identify Problems and Target Personas: Pinpoint key problems to be solved and define target buyer personas for those issues.
• Analyze Data for Insights: Examine data to discern trends and patterns, proactively investigating use cases to uncover opportunities for product improvement and innovation.
• Understand the Competitive Marketplace: Create documents to support product positioning within a competitive landscape.
• Synthesize Research Insights: Consolidate insights from all research to develop solutions that uniquely address specific customer problems.
• Collaborate and Align with Engineering: Work with engineering to define requirements and explain the vision behind the product/solution. Meet with engineering teams and program managers to ensure product development aligns with the product vision and timeline.
• Partner with Marketing: Collaborate with marketing and communications to develop product positioning and messaging that resonate with target buyer personas. Contribute to thought leadership articles and presentations at conferences as needed.
• Create Product Collateral: Drive the creation of product collateral in partnership with the product marketing manager. Ensure the creation of sales collateral and training materials before product launch.
• Train and Support Sales Teams: Educate sales teams on new product and feature launches, as well as any selling tools. Assist the sales team in customer calls, highlighting key product differentiators and leveraging product and industry knowledge to advance the sales process.
• Develop Market Segmentation: Continuously evolve market segmentation for each product offering.
• Analyze Sales Data: Examine sales data and channel information, creating plans to enhance product line sales.

• Bachelor’s degree in business, marketing, or a related field; MBA preferred.
• 5+ years of experience as a product manager, ideally within AdTech, MarTech, or programmatic advertising.
• Deep understanding of the programmatic ecosystem (DSPs, SSPs, DMPs, identity graphs, measurement platforms) and how data flows through the bidstream.
• Experience with CTV and digital video advertising, including monetization models, audience targeting, and measurement challenges.
• Excellent written and verbal communication skills; able to simplify complex concepts and influence diverse stakeholders.
• Proven ability to collaborate with engineering, sales, and marketing teams to deliver differentiated products.
• Strong organizational skills with a keen eye for detail and ability to manage multiple priorities in ambiguous environments.

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