Full-Time Product Marketer

We are building a membership model and looking for a dynamic Product Marketer. This role is perfect for someone passionate about building long-term membership value.

Key Responsibilities:

• Develop and execute go-to-market strategies for Membership across the globe.
• Lead product launches from concept to post-launch optimization.
• Design and execute multi-channel marketing campaigns that drive member acquisition and retention.
• Create compelling case studies, testimonials, and success stories.
• Analyze membership funnels and identify optimization opportunities.
• Work closely with Product teams to influence roadmap based on customer feedback and market insights.
• Collaborate with Customer Success to develop retention campaigns.
• Partner with sales teams to develop enablement materials to support complimentary offering of Membership.

Requirements:

• Passionate about creativity and innovation in marketing approaches.
• Having a bias toward action and experimentation.
• Cross-functional champion working across Product, Sales and Customer Success teams and a wider marketing team.
• Acts as a bridge-builder who can translate between different team priorities and find win-win solutions.
• Demonstrates excellent communication and presentation skills with ability to influence without authority.
• Curious mindset with a love for testing new ideas and channels.
• Natural storyteller who can translate complex product features into compelling benefits
• Strong analytical mindset with proficiency in tools like Google Analytics, Mixpanel, or similar

Qualifications:

• Bachelor’s degree in Marketing or Business, or equivalent experience
• 5-7 years of product marketing experience, specifically with membership models and/or Saas products
• Experience working with in-house designers and content developers to drive flawless execution in both design and copy communication.
• Campaign development leader with the ability to pull insights from customer data and build an effective campaign with multiple communication touchpoints.
• Proven track record of successful product launches and campaign execution

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