Full-Time Product Marketing Manager | Remote Europe

• Develop and execute product marketing strategies that align with business goals and objectives.
• Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies.
• Create buyer personas, value proposition and customer journeys.
• Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience.
• Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials.
• Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
• Build trust and create conversation with potential customers through events, campaigns, and specific calls to action
• Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
• Bring awareness to our product through content such as social media, copywriting, and blogs.
• Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.

• Bachelor's degree in marketing, business, or a related field
• 3+ years of hands-on product marketing experience in an international growth-stage company.
• Experience in financial services B2B marketing.
• Strong written and verbal communication in English with experience in writing copy for marketing collateral.
• Proven ability to develop and execute successful marketing strategies that drive results.
• Familiarity with marketing automation and analytics tools such as Zoho
• Proven track record of gathering & analyzing market intelligence to support informed decisions.
• Creative thinker with a passion for innovation and a desire to challenge the status quo.
• Strong interpersonal and organisational skills.
• Have a startup mentality to get things done, and you are not afraid of challenges and to take responsibility.

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