Full-Time Senior Campaign Operations Manager
Samsara is hiring a remote Full-Time Senior Campaign Operations Manager. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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Who we are Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency, and sustainability of the physical operations that power our global economy.
About the role We’re seeking a dynamic Senior Campaign Operations Manager to join our global Marketing Operations team. As a key driver of growth and impact, you’ll craft compelling email sequences that resonate with diverse audiences. Your ability to innovate, optimize, and scale will be essential to our success.
Responsibilities
- Develop and implement efficient campaign intake, workflows, and processes.
- Leverage marketing automation platforms (Marketo, Iterable) integrated with CRM systems and data platforms to ensure data consistency and effectiveness in campaign execution.
- Collaborate with cross-functional teams in Marketing and Sales to align campaign goals and strategies.
- Create, track, and improve email marketing sequences and lead nurture tracks.
- Ensure all campaigns (e.g., thought leadership, customer lifecycle, ABM, etc.) are supported by the appropriate amount of marketing automation to achieve objectives.
- Collaborate with your peers globally to ensure content is accurate and aligned with global programs and full quality assurance is applied to all assets and personalization.
- Analyze key metrics such as conversion rates, click-through rates, and ROI to inform data-driven decisions.
- Implement A/B testing and other experimentation techniques to improve campaign effectiveness.
- Apply marketing technology and best practices to support global marketing OKRs.
- Identify opportunities to automate repetitive tasks and improve operational efficiency.
- Champion, role model, and embed Samsara’s cultural principles.
Minimum Requirements
- 8+ years of hands-on email marketing, campaign operations, or digital marketing experience, preferably in B2B tech.
- Successful ownership of campaign execution in Marketo or similar marketing automation tooling.
- Experience managing campaigns across multiple regions, ensuring localization and alignment with targets while maintaining globally consistent brand messaging.
- Thorough understanding of email compliance regulations (e.g., GDPR, CAN-SPAM, CASL) and data privacy best practices.
- Experience evaluating campaign performance metrics and using A/B testing, personalization, and content optimization to improve outcomes.
- Passionate about leveraging technology to drive innovation and efficiency.
- Highly organized with exceptional attention to detail.
- Strong written and verbal communication skills and a great collaborator with cross-functional teams.
Ideal Candidate
- Marketo certified (expert or above) and Iterable certified (foundations or above)
- Intermediate to advanced user of Salesforce, Hightouch, Leandata, Zoom, Contentful, ON24, 6sense, and Splash
- Proficiency with HTML and CSS
- Prior experience in Marketing Services or agency capacity
- Previous change management experience transitioning operational responsibilities
- Experience leading/managing a Marketing Automation or Campaign Operations team/function