Full-Time Senior Lifecycle Marketing Manager
Self Financial is hiring a remote Full-Time Senior Lifecycle Marketing Manager. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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Self Financial
Job Title
Senior Lifecycle Marketing Manager
Posted
Career Level
Full-Time
Career Level
Senior Manager
Locations Accepted
USA
Salary
YEAR $90000 - $120000
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Job Details
Self Financial is seeking a Senior Lifecycle Marketing Manager to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy.
What You’ll Do
- Lifecycle Strategy & Planning: Design messaging frameworks for all product lifecycles. Build quarterly roadmaps of campaigns tied to key metrics.
- Campaign Execution & Optimization: Configure and launch email, push, SMS, and in-app journeys in Braze. Develop and iterate multi-variant tests. Monitor performance in real time and adjust tactics rapidly.
- Segmentation & Personalization: Partner with Analytics to define high-value segments. Leverage dynamic content and liquid templating.
- Cross-Functional Collaboration: Work with Product Marketing, Growth and Paid teams. Liaise with Compliance and Ops.
- Documentation & Governance: Maintain a “Test Library” of hypotheses, variants, and results. Present learnings and recommendations to senior leadership.
Who you are:
- 5+ years of hands-on lifecycle marketing experience, including direct ownership of financial product account lifecycle management.
- Expert-level proficiency with Braze (or similar: Iterable, Customer.io).
- Deep understanding of email, push, SMS, and in-app best practices.
- Data-driven mindset: Comfortable with SQL or BI tools.
- Proven track record optimizing payment lifecycle flows.
- Strong project management skills.
- Excellent communication & storytelling.
- Self-starter mentality.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Lifecycle Marketing Manager at Self Financial is
20th of August 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
USA
] applicants. .
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