Full-Time Senior Marketing Analyst

ABOUT USStio® is an omni-channel mountain brand that designs, develops and sells beautiful, functional, and innovative apparel, footwear and other accessories infused with the soul of the mountain lifestyle. With headquarters in Jackson, Wyoming, Stio draws inspiration from the surrounding Teton Range and offers product via Stio.com, catalog, growing B2B business and its Mountain Studio® retail locations.

YOUR ROLE The Senior Marketing Analyst is a critical member of the Data & Analytics team and serves as the domain expert in marketing and direct-to-consumer (DTC) sales channels. This role owns customer lifetime value modeling which drives performance marketing spend decisions and demand-based revenue forecasting.

You will work closely with the Performance Marketing team and the broader Marketing and DTC teams as their go-to data resource. This may include projects related to e-commerce, retail, merchandising, etc.

Additionally, you will partner with Finance to integrate financial guardrails and business strategy into your work. This is a full-stack analyst position with an end-to-end focus: starting with the end goal of helping stakeholders make better business decisions, the Senior Marketing Analyst will work up the stack and build the data infrastructure needed to make this possible.

RESPONSIBILITIES

• Provide analytical support to the Performance Marketing team for direct response marketing spend allocation.
• Work with Performance Marketing and Finance teams to optimize spend and ROI given operational and financial constraints.
• Lead demand-based revenue forecasting for DTC channels, working closely with Finance, Performance Marketing, Ecommerce, Retail, and Inventory Planning teams.
• Operate, maintain, and improve the foundational methodology and models that enable the two critical outputs above. This includes, but is not limited to: marketing attribution, customer lifetime value, and customer acquisition.
• Recommend where and when to transition existing tools to other data stack components, then lead the buildout and migration.
• Design and deliver other analysis projects that drive better-informed decisions across Marketing and DTC teams.
• Assist in building and maintaining Stio’s data infrastructure with a focus on ownership of sources, data, and business logic in the marketing and DTC domains. Our data stack currently consists of Fivetran, Microsoft Fabric, SQL/dbt, R, GitHub, and Power BI with many marketing analytics tools built in Excel using VBA.
• Improve data governance, both internal to the Data & Analytics team and external to other business users, by creating documentation for workflows and data objects.
• Continuous learning to improve knowledge of technical best practices as well as knowledge of Marketing and DTC domains.

SKILLS AND EXPERIENCE

• 4+ years of relevant experience as a marketing analyst, data analyst, or similar role
• Advanced SQL skills (e.g., CTEs, window functions, and data wrangling)
• Experience with cloud data warehouses (e.g., Snowflake, BigQuery), data transformation tools (e.g., dbt), and version control (e.g., GitHub)
• Experience with R or Python
• Advanced Excel skills (e.g., pivot tables, various lookup functions, comfortable writing efficient formulas, easily-to-follow work)
• Experience as a developer with at least one BI tool (e.g., Power BI, Tableau)
• History of building collaborative and trusting relationships with supported stakeholders
• Experience creating presentations and communicating analysis findings to leadership (verbally, written, and visually)

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