Full-Time Senior Marketing Automation Specialist

We are seeking a proactive and detail-oriented Senior Marketing Automation Specialist to play a critical role in executing and orchestrating integrated marketing campaigns across key platforms, including HubSpot, 6sense, and Qualified.

This position reports to our VP of Revenue Marketing and is integral to bringing strategic campaign plans to life leveraging both traditional and AI-powered tools to drive engagement, conversion, pipeline, and revenue impact.

The ideal candidate combines technical proficiency with marketing acumen and is passionate about flawlessly executing multi-channel campaigns.

What You'll Do

• AI-Enabled Platform Execution: Operate and optimize HubSpot for email marketing, workflow automation, lead nurturing, audience segmentation, and ensuring data accuracy and platform optimization. Manage Qualified, ensuring proactive engagement with website visitors via AI chat, supporting lead conversion efforts, and enabling sales triggers. Execute account-based experiences and advertising through 6sense, leveraging AI insights for targeting, orchestration, advertising optimization, and personalization.
• Integrated Campaign Deployment: Translate campaign briefs into executable assets across email, web, digital ads, and ABM platforms. Own the hands-on execution of email campaigns, nurture sequences, workflows, and landing page experiences. Ensure campaign assets and messaging are consistent and aligned across channels. Collaborate with the digital team to develop landing pages, paid social ads, and paid advertising campaigns.
• Campaign Orchestration & Testing: Collaborate with campaign strategists to align execution plans with broader marketing objectives. Partner with the marketing ops analyst to design and implement A/B tests, performance tracking, and optimization plans across programs. Monitor and report on performance, delivering detailed reports, actionable insights, and tactical recommendations.
• Audience Management & Engagement: Build, maintain, and refine target audience segments for key campaign motions. Manage segmentation strategies to support high engagement, conversion rates, and pipeline acceleration. Continuously refine targeting and personalization tactics based on platform intelligence and performance data.

What You Bring

• Bachelor's degree in Marketing, Business, or a related field preferred.
• 5+ years of experience in marketing automation, campaign execution, or a similar role, preferably in a B2B environment.
• Proficiency in managing marketing platforms: HubSpot and 6sense required. Qualified preferred.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent organizational and project management skills.
• Effective communication skills and the ability to collaborate across teams.
• Familiarity with A/B testing, audience segmentation, and performance reporting.

What is the last date for applying to the job?

Which countries are accepted for this remote job?