Full-Time Senior Product Marketing Manager - Remote

• Lead product marketing efforts for a new and fast-growing vertical, working closely with cross-functional stakeholders to define and shape the go-to-market approach.
• Serve as a strategic thought partner to business leaders in defining value propositions, market positioning, and launch plans tailored to the needs of a new target market.
• Bring a “build from scratch” mindset, crafting messaging, enablement, and content strategies for products that are early in their lifecycle or entering new markets.
• Champion internal knowledge-sharing and feedback loops to help refine product strategy as the vertical evolves.
• Understanding customer personas and how to position products to meet their specific needs
• Build & maintain user & buyer personas and persona-based messaging
• Produce high impact, client-facing content including presentations, website content, blogs and more
• Track, report and message against the competition
• Lead and coordinate with cross-functional teams to drive product marketing strategy; track, measure and report against objectives
• Drive product and feature launches based on market research, user feedback and cross-functional collaboration
• Lead the development and execution of product marketing plans and go-to-market strategies.
• In-depth understanding of the payments industry, market trends, and evolving customer demands.
• Comprehensive knowledge of the company's payment software products and their competitive advantages.

• 8+ years experience in product marketing at a technology company, with a proven track record of enabling sales success
• Experience in high-growth SaaS company and/or fintech company highly desirable
• Proven track record of crafting compelling messaging and positioning for emerging products/markets desired
• Ability to define and drive project execution amidst multiple priorities and goals
• Hands-on ability to build a range of marketing and sales enablement assets, including pitch decks and product positioning
• Excellent communication, presentation and writing skills; creative problem solver
• Highly independent worker who loves being part of a team but doesn’t require excessive oversight

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