Full-Time Senior Product Marketing Manager – Sales CRM
ServiceNow is hiring a remote Full-Time Senior Product Marketing Manager – Sales CRM. The career level for this job opening is Senior Manager and is accepting San Diego, California based applicants remotely. Read complete job description before applying.
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ServiceNow
Job Title
Senior Product Marketing Manager – Sales CRM
Posted
Career Level
Full-Time
Career Level
Senior Manager
Locations Accepted
San Diego, California
Salary
YEAR $146400 - $256200
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Job Details
We’re seeking a driven, strategic, and creative Senior Manager of Product Marketing to help accelerate one of the most exciting and fastest-growing areas of ServiceNow- Sales CRM. This role will focus on bringing to market our Sales Force Automation (SFA), Configure Price Quote (CPQ), and Order Management (OM) products and capabilities, showing how ServiceNow helps companies modernize revenue operations, simplify selling, and connect the entire sales-to-order process.
What you get to do in this role
- Positioning & Messaging: Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.
- Product & Market Launches: Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption.
- Campaigns: Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.
- Webinars + Events: Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.
- Competitive: Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.
- Customer Stories: Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.
- Sales / Field Enablement: Create and maintain enablement tools- pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs.
To be successful in this role, you have:
- 8–12 years of product marketing experience in enterprise software or SaaS.
- Experience in CRM, sales automation, CPQ, or revenue technology markets preferred.
- Proven ability to craft persona-based, solution-driven messaging and assets.
- Strong project management skills and experience executing cross-functional launches.
- Excellent written, verbal, and visual communication skills.
- Comfortable presenting to executive audiences in virtual and live settings.
- Bachelor’s degree or equivalent experience; MBA a plus.
FAQs
What is the last date for applying to the job?
The deadline to apply for Full-Time Senior Product Marketing Manager – Sales CRM at ServiceNow is
23rd of November 2025
. We consider jobs older than one month to have expired.
Which countries are accepted for this remote job?
This job accepts [
San Diego, California
] applicants. .
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