Full-Time Senior Staff Product Designer

About the Role: As a Senior Staff Product Designer focused on Onboarding, you’ll lead design to craft an onboarding experience that meets the needs of Gusto’s diverse customers from day one. You’ll design streamlined, personalized onboarding flows that help small business owners and their teams quickly understand, set up, and unlock value from our multi-product platform.

Here’s what you’ll do day-to-day:

• Design a personalized onboarding experience: Create a seamless and intuitive onboarding process tailored to customer needs.
• Collaborate across journeys and platforms: Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web.
• Map complex workflows: Simplify and orchestrate interconnected setup tasks across multiple products.
• Optimize the journey: Use A/B testing, customer research, behavioral analytics, and qualitative insights to refine onboarding strategies.
• Design at scale: Use and contribute to our design system to build scalable components and patterns that support consistency and efficiency.
• Holistic service design: Design with marketing, sales, and customer support needs in mind.
• Champion quality and accessibility: Ensure that every onboarding touchpoint is accessible, inclusive, and thoughtfully crafted for diverse user needs.
• Commitment to craft: Maintain a high standard of excellence in UX, systems-thinking, service design, and content design.

Here’s what we're looking for:

• 10+ years of experience in end-to-end product design, with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments.
• Expertise in mobile responsive design, with a strong portfolio of web-first solutions; native mobile design experience is a plus.
• Expertise in mapping and simplifying complex workflows, considering various touchpoints across devices, channels, and organizational roles.
• Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users.
• Proficiency in content design, crafting clear, concise, and actionable in-product copy to support user success.
• Analytical and research-driven, using a mix of qualitative insights, user research, and behavioral data to inform strategies.
• Experience with service design, with awareness of how onboarding connects to adjacent touchpoints such as email, chat, sales, and support.
• Experience with design systems, ensuring scalable and consistent design patterns.
• Strong collaboration and communication skills, with a proven ability to co-lead product strategy.
• Track record of iterative impact and long-term vision development.
• Track record of mentoring and coaching other designers.

What is the last date for applying to the job?

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