Full-Time App Marketing Manager

About your tasks:

• Paid Media Campaign Management: Manage, analyze, and optimize paid media app campaigns across platforms (Google Ads, Apple Search Ads, Meta, TikTok, DSPs) to increase new and retain app users.
• App Store Optimization: Enhance app store presence by optimizing visuals and descriptions to maximize organic traffic.
• Tracking and Routing: Implement app tracking and routing mechanisms (with MMPs) to analyze and optimize app marketing user journeys.
• Growth Initiatives: Identify growth opportunities through app marketing tests for the Redcare app and create targeted initiatives to attract and engage new users.
• Crossfunctional Collaboration: Work closely with IT and other marketing teams to share app marketing expertise and manage IT requirements for new app marketing features.

About you:

• Experience: Minimum 2 years of professional experience in app marketing, proven track record in driving user acquisition and engagement.
• Technical Skills: Hands-on experience with advertising platforms (Google Ads, Apple Search Ads, Meta, DSPs) and Mobile Measurement Partners (Adjust, AppsFlyer). App Store Optimization experience is ideal.
• Testing Mindset: Ability to evaluate and execute tests to discover app marketing growth opportunities.
• Work Style: Independent, highly organized, proactive, self-motivated. Enjoy teaching and sharing app marketing knowledge, and working in cross-functional teams.
• Language Proficiency: Fluent in English and German.
• Flexibility: Work remotely, but able to meet in Berlin office at least monthly.

What is the last date for applying to the job?

Which countries are accepted for this remote job?