Full-Time [ASIA] Regional Consumer and Digital Solutions Manager

• Develop a comprehensive omni channel marketing strategy.
• Create a regional “plug and play” campaign customized for Pharmacists and Optometrists.
• Work closely with local team to develop pharmacy/optical marketing initiatives.
• Ensure seamless and consistent omni channel communication across all marketing touchpoints.
• Analyze marketing performance, sales data and customer feedback to identify areas for improvement.
• Develop comprehensive consumer-focused marketing strategies that enhance awareness.
• Identify and leverage on marketing platforms to maximize consumer engagement.
• Support countries with tactical consumer campaign materials to elevate customer engagement.
• Manage the marketing budget, allocating resources effectively to maximize return on investment.
• Develop comprehensive business strategies to maximize product penetration and revenue growth.
• Identify and establish strategic partnerships with distributors.
• Initiate family branding for existing consumer portfolio to increase brand recognition.
• Identify trends, opportunities and consumer unmet needs.
• Lead the strategic planning and launch execution of the new consumer product.
• Manage and oversee the implementation, maintenance, and optimization of digital platforms.
• Plan, coordinate, and execute digital projects.
• Establish and maintain effective relationships with third-party vendors.
• Utilize data analytics tools and platforms to collect, analyze, and interpret digital performance metrics and user behavior data.
• Provide training and support to internal stakeholders on digital platforms, tools, and best practices.

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