Full-Time Associate Director, Lifecycle Marketing

About the RoleWe’re seeking a highly strategic, data-driven, and client-focused AssociateDirector of Lifecycle Marketing. You'll design and optimize end-to-end customer lifecycle marketing programs, driving engagement, loyalty, and retention for enterprise-level clients. Collaborate with cross-functional teams (Creative, Paid Media, Strategy, Client Services) to align lifecycle strategies with broader marketing objectives.Key Responsibilities

1. Develop and execute comprehensive multi-channel lifecycle strategies optimizing each stage of the customer journey (acquisition, onboarding, loyalty, advocacy).
2. Leverage data to segment audiences, design user journeys, and implement impactful retention campaigns (email, SMS, push, in-app, direct mail).
3. Serve as a trusted strategic partner for enterprise clients, translating their business goals into effective programs.
4. Build strong client relationships, articulating retention and paid marketing strategies.
5. Partner with paid media teams for holistic campaign integration and cohesive messaging.
6. Collaborate with creative and analytics teams to develop compelling content and innovative tactics.
7. Continuously monitor campaign performance (open rates, CTR, LTV, churn) using data-driven insights to optimize strategies in real-time.
8. Maintain an experimentation roadmap (A/B tests, multivariate tests) to drive incremental gains.
9. Lead and mentor a team of lifecycle marketing managers, CRM specialists, and analysts; set objectives, foster growth, and elevate team performance.
10. Champion a culture of collaboration, curiosity, and continuous improvement.
11. Act as an internal/external thought leader in lifecycle marketing, contributing to agency best practices, whitepapers, and case studies.
12. Cultivate new business opportunities.

Ideal Candidate Profile

• Hands-on experience in CRM, retention, or lifecycle marketing.
• Thorough understanding of the customer lifecycle.
• Experience managing enterprise-level clients.
• Ability to translate marketing strategies into actionable plans for large organizations.
• Working knowledge of paid media campaigns, acquisition funnels, and audience targeting.
• Comfortable with advanced marketing analytics and KPI tracking (funnel metrics, LTV, attribution models).
• Familiarity with marketing automation platforms, CRM databases, and testing methodologies.
• Strong network of industry contacts.
• Excellent communication, presentation, and negotiation skills.
• Experience building and managing high-performing marketing teams.

Experience RequirementsManager/Supervisor

Possible employment type: full_time

Possible allowed location: USA

Possible salary: $110,000 - $125,000

This is a fully remote role.

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