Full-Time Associate Director, Marketing Program Management

The Associate Director, Marketing Program Management at LGC Limited is responsible for leading marketing activities that support the company's diverse product portfolio. This role involves collaboration with marketing, product management and commercial teams (sales) to execute promotional and communication programs, manage digital and event marketing projects and oversee product launches.

Key Responsibilities

• Develop and manage the annual marketing programs strategic plan and associated budget, aligned with assigned business objectives.
• Lead the development, successful implementation, and performance measurement of marketing programs for key campaigns and new product launches.
• Support lead generation campaigns and ensure leads are processed correctly into our marketing automation platform and CRM. Track MQL & SQL demand generation and conversion against department KPI’s.
• Work with vendors to ensure timely, cost-effective execution and meeting of performance objectives.
• Monitor competitive activity and maintain knowledge of current advances and technologies.
• Build a strong relationship with Sales leaders globally to support our growth ambitions, including presence at trade shows brainstorming new ideas to win new business and developing ABM solutions for our top 10 key accounts (account-based marketing).

Requirements

• Degree in Marketing and/or Business Administration
• At least 15 years' experience in Sales and Marketing and at least 5 managing a team of marketers at a global level.
• Ability to travel at least 25% of the time.

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