Full-Time Associate Director, Paid Media

We are seeking an experienced Associate Director to lead media strategy planning, implementation, and optimization across various channels.

Key Responsibilities:

• Develop comprehensive media strategies aligning with client goals, utilizing both digital and traditional media (TV, radio, print, OOH, digital, social).
• Oversee media planning & buying, optimizing budget utilization and channel mix.
• Serve as primary client contact, presenting strategies, updates, and performance insights.
• Supervise and mentor junior media professionals.
• Monitor campaigns, track KPIs, and optimize for performance.
• Negotiate with media vendors to maximize investments.
• Manage media budgets and ensure campaign execution within scope.
• Create detailed post-campaign reports and presentations.
• Collaborate with creative, account, and analytics teams.
• Stay current on industry trends, channels, and competitive activity.
• Ensure accurate and timely execution complying with client and industry standards.

Requirements:

• 5-7 years of media planning and buying experience, with a focus on both digital and traditional media.
• Proficiency in media planning tools (Google Ads, Facebook Ads Manager, The Trade Desk, Nielsen).
• Experience managing budgets and optimizing performance across channels.
• Strong analytical skills, translating data into insights.
• Strong leadership, team management, and communication skills.
• Ability to manage multiple projects in a fast-paced environment.
• Remote work experience a plus.

Preferred Skills:

• Programmatic media buying and advanced targeting strategies
• Familiarity with ad servers and tracking tools (DoubleClick, Sizmek)
• Google Ads and Facebook Blueprint certifications are a plus

Salary Range: $110,000 - $130,000

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