Full-Time B2B Marketing Specialist

Marketing Specialist is responsible for supporting audience and revenue growth across Business to Business programs and initiatives, working across all customer segments (B2B, B2C, and R&D) for cohesive marketing strategies.

Ideal candidate: independent, quick, capable of managing multiple projects without losing sight of long-term goals. Strong communication, attention to detail, teamwork, and passion for marketing are essential.

Responsibilities:

• Develop, implement, and support marketing plans & programs to achieve revenue goals and drive product demand (email marketing, direct mail, SEM, digital advertising, print, collateral, sales support, content marketing, webinars, social media, trade shows, PR).
• Write, format, and manage email campaigns (including distribution tools and analytics, monitoring CTR, etc.).
• Develop marketing collateral from copywriting to production & fulfillment.
• Update websites.
• Execute digital audience development campaigns to build awareness, drive traffic, and create business value.
• Manage promotion & execution of content assets (webinars, white papers, infographics, case studies).
• Collaborate with social media team to scale social media growth focusing on strategies to increase targeted, engaged followers.
• Collaborate cross-functionally with marketing, content, web, product, and program teams to identify content opportunities and align campaigns with business goals.

Qualifications:

• 3-5 years' experience, preferably in an agency environment.
• Bachelor's degree in marketing or related field preferred.
• Strong HubSpot expertise (email marketing, nurture streams, automations, workflows).
• Knowledge of general marketing process (research, planning, promotion, evaluation).
• Excellent written and verbal communication skills.
• Experience with enterprise-level marketing automation platforms, CRM, webinar platforms, ESPs, and CMSs.
• Hands-on experience with paid digital campaigns, vendors, sponsors, and/or collaborators.
• SEO/SEM and Google Analytics knowledge.
• Strong project management and time management skills.
• Organization, meeting deadlines, balancing priorities, and working under pressure.
• Understanding and adherence to business processes.
• Proactive exploration of new distribution channels and products.
• Strong interpersonal skills for remote and on-site teamwork.

Compensation: $43/hour - $48/hour (dependent on experience, skills, certifications, training, and location). Not eligible for immigration sponsorship.

Benefits: competitive benefits package including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

Diversity: Commitment to workplace equality and continued learning to support the growth of our diverse workforce.

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