Full-Time B2B Marketing Specialist

Marketing Specialist is responsible for supporting B2B growth and revenue across programs and initiatives, and aligning with B2C and R&D strategies. The ideal candidate is independent, quick, can juggle multiple projects, and maintains focus on long-term goals.

Key Responsibilities:

• Develop, implement, and support marketing plans to achieve revenue and drive product demand (email, direct mail, SEM, digital advertising, print, collateral, sales support, content marketing, webinars, social media, trade shows, PR).
• Manage email campaigns, including tools and analytics (monitoring click-through rates).
• Develop marketing collateral, from copywriting to production.
• Write and manage website updates.
• Execute digital audience development campaigns to build awareness, drive traffic, and create business value.
• Manage promotion and execution of content (webinars, white papers, infographics, case studies).
• Collaborate with social media team for targeted audience growth.
• Work cross-functionally with various teams to identify content opportunities and align campaigns.

Qualifications:

• 3-5 years' experience, preferably in an agency setting.
• Bachelor's degree in Marketing or related field (preferred).
• Expert in HubSpot (email marketing, nurture streams, automations).
• Understanding of the marketing process (research, planning, promotion, evaluation).
• Excellent written and verbal communication skills.
• Experience with enterprise-level marketing automation, CRM, webinar platforms, ESPs, and CMS.
• Adaptable to diverse audiences.
• Hands-on experience with paid digital campaigns.
• Knowledge of SEO/SEM and Google Analytics.
• Strong project management and time management skills.
• Proactive in finding new distribution channels.
• Ability to work well in teams, both remote and on-site.

Compensation:

$40/hour - $45/hour (dependent on experience and skills)

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