Full-Time B2B Marketing Specialist
Carsales is hiring a remote Full-Time B2B Marketing Specialist. The career level for this job opening is Experienced and is accepting Melbourne, Australia based applicants remotely. Read complete job description before applying.
Carsales
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What you'll do:As the B2B Marketing Specialist you will be a key member of the marketing team responsible for supporting dealer and OEM clients within the Automotive, Industry and Leisure verticals, working closely with commercial and product stakeholders to help develop and execute go-to-market strategies.
Work closely with your team and key stakeholders to plan and execute the annual B2B marketing roadmap.
Develop customer communications for B2B clients, writing succinct and clear copy that embodies the carsales tone of voice.
Work closely with internal design, insights, product & automation teams to develop campaigns supporting commercial and marketing objectives.
Lead the launch of marketing activity across owned, earned and paid media channels with appropriate messaging aligned with carsales' go-to-market framework.
Identify relevant trends and insights from customer data and market research to inform marketing and sales collateral, and engage customers through thought-leadership activity.
Project manage content development and execution at key industry and customer events.
Track marketing campaign performance and share results with business stakeholders.
What are we looking for?
- Solid understanding of key B2B marketing and go-to-market principles
- Excellent interpersonal skills and ability to form lasting relationships with stakeholders
- Strong project management skills and ability to work to strict deadlines
- Excellent copy-writing skills and experience producing customer-facing written communications
- Demonstrated organizational skills and attention to detail, balancing big picture with important details
- Ability to work individually and collaboratively with various teams
- Creative thinker with a good eye for effective design and translating complex information into easily understandable solutions