Full-Time Campaign Manager

Procore is seeking an upmarket Campaign Manager for our growing Marketing team to oversee campaign marketing activities for US and Canada specialty contractor audience in the upmarket segment ($250M+ ACV). You'll manage campaigns generating enterprise and strategic new logo, cross-sell, and upsell pipeline, contributing to revenue targets.

Responsibilities

• Design, develop, and execute high-performing expansion marketing campaigns.
• Develop new campaign strategies using ABM best practices, focusing on creating a scalable campaign framework.
• Align expansion messaging and offers with target audiences using customer lifecycle and data.
• Coordinate campaign messaging with sales and product marketing, developing sales plays, offers, webinars, and direct mail campaigns.
• Collaborate with field, event marketing, and sales teams to create targeted, geo-based in-person customer experiences.
• Track campaign success through data analysis, report results to sales leadership, and identify areas for optimization.
• Manage entire audience pipeline outcomes to meet revenue goals (new logo and expansion).

Qualifications

• 4+ years experience in SaaS or B2B growth/demand generation marketing.
• Passion for marketing for sales to drive growth and retain revenue.
• Bachelor's Degree in Marketing or Business, or comparable experience.
• Experience creating and executing integrated marketing campaigns across web, email, webinars, events, digital advertising, direct mail, and more.
• Familiarity with CRM systems, marketing automation tools, tracking, and analytics.
• Strong data analysis skills to assess campaign effectiveness and make data-driven decisions.
• Excellent written and verbal communication skills.
• Highly organized and detail-oriented.

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