Full-Time Campaign Manager

Integrated Marketing Campaign Manager Role Overview

We are seeking a strategic and results-oriented Campaign Manager to partner with our Integrated Marketing Program Directors to ensure seamless integration across teams and regions for program-relevant campaigns.

This role is critical to connecting full-funnel awareness-to-demand strategies to execution, driving alignment, and fostering collaboration across diverse stakeholders.

The ideal candidate is a campaign expert who understands the end-to-end lifecycle of integrated marketing programs and campaigns and thrives in bringing cross-functional teams along to deliver impactful results.

Campaign Strategy & Execution

• Partner with the Integrated Marketing Program Director to design and implement integrated marketing campaigns aligned with program strategies and objectives
• Act as a subject matter expert on campaign development and execution, ensuring all touchpoints align with the program’s persona-driven strategy
• Drive campaign-level planning, integrating input from across marketing to align campaign to program goals, expected outcomes, budgets, timelines, and KPIs
• Ensure campaigns deliver exceptional quality and align with in-market goals across regions
• Collaborate with the Program Management & Operations lead team to align campaign timelines with program milestones

Stakeholder Collaboration & Influence

• Work across marketing teams and other organizations in ServiceNow to align on shared goals, ensuring collaboration and effective communication
• Drive alignment and adoption with partner teams and build strong relationships to ensure smooth execution

Campaign Performance & Optimization

• Monitor and measure campaign-level KPIs
• Partner with analytics team to assess performance and identify opportunities for optimization and scaling
• Provide regular updates to Program Director on performance, insights, and recommendations for continuous improvement

Experience & Skills

• 8+ years of experience in end-to-end marketing campaign planning and execution, ideally in a B2B SaaS or technology environment.
• Proven ability to manage complex marketing campaigns with multiple stakeholders.
• Familiarity with multi-channel full funnel marketing campaigns, including digital, email, content, and field marketing.
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities simultaneously.

Personal Attributes

• Highly collaborative team player with excellent communication and interpersonal skills.
• Results-oriented, with a proactive approach to problem-solving and a focus on delivering high-quality work to brand standards
• Detail-oriented, with the ability to balance tactical execution with an understanding of strategic objectives.
• Eager to learn, grow, and contribute to a fast-paced marketing organization.
• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must!

Not sure if you meet every qualification? We still encourage you to apply!

We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

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