Full-Time Campaign Manager, Marketing

We’re looking for a Campaign Manager to join our growing Owners Marketing Team. In this hands-on role, you’ll take ownership of executing Account-Based Marketing (ABM) and demand generation campaigns. The primary goal of this role is to generate a robust pipeline from new logo accounts within our Owners market.

As a Campaign Manager, you’ll partner with Sales, Sales Development, Product Marketing, and Revenue Operations to develop and execute high-impact new logo ABM campaigns. Use your expertise in demand generation, cross-functional collaboration, and data-driven strategy to directly impact our pipeline and revenue goals.

This is your chance to own campaigns from start to finish on a growing, optimistic team. This position reports into the Senior Manager, Campaign Marketing and can be based in our Carpinteria, CA, Austin, TX, Tampa, FL offices, or remotely within the US.

What You’ll Do

• Design, manage, and execute targeted 1:many and 1:few ABM campaigns focused on acquiring new target accounts in the Owners market.
• Take full ownership of campaign execution and pacing to meet or exceed pipeline and opportunity generation targets for our new logo Owners business.
• Collaborate closely with Sales, SDRs, Product Marketing, and Revenue Operations to ensure seamless campaign execution and full-funnel message alignment.
• Partner with Audience Product Marketing to align on segmentation and create key messaging and content that resonates with the new logo Owner buyer.
• Implement the channel strategy, manage campaign budgets, and use data-driven insights in partnership with digital marketing to optimize performance across all channels.
• Monitor, analyze, and report on campaign performance metrics to key stakeholders, translating data into actionable insights for future strategies.
• Champion a culture of testing by exploring new strategies, creative, and channels to continuously improve campaign results and maximize conversion rates.

What We’re Looking For

• Bachelor’s degree or equivalent work experience combined with 5+ years of hands-on demand generation experience, including at least 2+ years focused on B2B ABM strategies.
• A proven track record of successfully executing 1:many and 1:few ABM campaigns that generated measurable pipeline and revenue from new logo acquisition.
• Strong understanding of the B2B SaaS buyer's journey and how to align content and channels for effective full-funnel marketing.
• Expertise in leveraging marketing automation (like Marketo) and CRM (like Salesforce) platforms to build, execute, and track campaigns.
• Excellent project management skills with a demonstrated ability to manage multiple complex projects simultaneously and meet deadlines.
• A highly collaborative and proactive mindset, with experience working closely with Sales and SDR leadership to understand and support their pipeline needs.
• A highly analytical approach and the ability to transform raw data into actionable insights for campaign optimization.
• Experience in the construction industry is a plus!

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