Full-Time Campaign Manager - Paid Media Specialist

Campaign Manager - Paid Media Specialist

Full-time (40-Hours Per Week), Remote

About Us:At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.Join a fast-growing and innovative company transforming professional workwear for healthcare heroes.

As a Campaign Manager – Paid Media Specialist, you will drive the execution and optimization of data-driven marketing campaigns that fuel business growth and brand impact. This is an exciting opportunity to collaborate with a passionate, performance-oriented team while delivering measurable results through strategic paid media efforts.

Responsibilities:

• Execute and manage paid media campaigns across platforms, including Meta (Facebook, Instagram), Google Ads, and other digital channels.
• Oversee the entire campaign lifecycle from setup to optimization and reporting, ensuring alignment with brand strategy and marketing goals.
• Optimize performance by analyzing key metrics (CTR, ROAS, CPA), conducting A/B tests, adjusting bids, and refining audience targeting.
• Collaborate with marketing and creative teams to align campaign messaging and ensure effective ad formats and assets.
• Develop insightful performance reports with actionable recommendations for continuous improvement.
• Manage and allocate budgets to maximize ROI, reallocating resources to high-performing campaigns as needed.
• Stay updated on platform changes, market trends, and best practices in digital advertising to drive innovation.
• Conduct competitive research to identify new opportunities for paid media strategies.

Requirements:

• 3+ years of hands-on experience managing paid media campaigns on Meta and Google Ads platforms.
• Proven track record of optimizing KPIs, including ROAS, CTR, and CPA.
• Proficiency in Meta Ads Manager, Google Ads, and analytics tools (e.g., Google Analytics, Facebook Pixel).
• Strong analytical and problem-solving skills with a data-driven approach to decision-making.
• Exceptional organizational skills to manage multiple campaigns simultaneously.
• Google Ads and Meta Blueprint certifications (preferred).
• Excellent communication skills for clear reporting and effective collaboration with stakeholders.
• A growth mindset, adaptability to platform changes, and a passion for continuous learning.

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