Full-Time Content Manager

As the Tebra Blog Content Manager, your primary goals are to drive ROI and satisfaction for our physician clients by facilitating the development and publication of search engine-optimized blog content. You'll oversee content creation, manage freelance writers and editors, and streamline content creation processes. While collaborating closely with our Digital Marketing team, you'll ensure that blog content aligns with each client's practice and marketing objectives. While not customer-facing, you may assist in email communication on behalf of the Digital Marketing team. Your expertise in customer blog content is vital to enhancing our professional services and boosting our clients' online presence.

Your Area of Focus

• Manage 200+ accounts and ensure timely posting of blog posts within indicated SLAs (service level agreements).
• Produce quality blog content for health care providers based on editorial and style guidelines.
• Leverage client feedback to resolve all content requests and ensure client satisfaction through feedback surveys and customer cases.
• Manage assignments with writers and editors to ensure deadlines are met and optimized efficiently in editorial workflow.
• Stay up-to-date with SEO algorithms for content and Google Best Practices.
• Continue to improve guidelines for creating content that conveys a practice’s and/or physician’s specialty and unique brand with common search queries from patients.
• Develop training to better communicate to internal stakeholders and freelancers.
• Use internal resources to draft and revise content as needed to ensure content quality and low production costs.
• Attend and engage in weekly team meetings as well as quarterly department meetings.
• Other appropriate responsibilities necessary to drive client satisfaction as assigned by leadership.

Your Professional Qualifications

• College degree, preferably in Journalism, Communications, or Marketing, or equivalent experience.
• Excellent blog writing/editing ability and master of AP Style.
• 1-2 years of experience in content production, journalism, copywriting, or copyediting.
• Experience writing and/or editing in the healthcare industry is preferred but not required.
• Clear communicator with the ability to uphold top-tier customer service standards, respond efficiently to customer requests, and maintain high customer satisfaction.
• Outstanding analytical, problem-solving, and multitasking skills.
• Organized and results-driven with a focus on achieving top customer quality.
• Self-starter who thrives in the opportunity to take initiative, with exceptional time management skills and great attention to detail.
• Familiar with SEO algorithms for content and Google Best Practices.
• Champion for continually improving on a personal level of product and industry knowledge and exercising best practices, as well as nurturing strong, collaborative client and cross-team relationships.

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