Full-Time Content Marketing Manager

Affinity is looking for a Content Marketing Manager to drive awareness, search growth, and pipeline for an enterprise B2B audience. This role reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

What You'll Do:

• Own the content program end to end, aligning content strategy to awareness metrics and overall marketing campaigns.
• Create high-quality assets (reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy) aligned to enterprise buying stages.
• Scale with tech: set up automations in Pardot, manage Salesforce Campaigns, and build repeatable content templates in Webflow CMS.
• SEO as a habit: do topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata that makes it easy for assistants/search to surface.
• Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.

The ideal candidate will be comfortable:

• driving awareness
• creating unique and memorable content in a variety of formats
• collaborating across all of Marketing, Sales and Product
• building custom GPTs to automate portions of your workflow
• drafting a storyboard for a new video, social post, and blog post.

Qualifications:

• 4+ years creating B2B tech content (SaaS preferred)
• Impeccable communicator and editor
• Tech-savvy operator: hands-on with Webflow (or similar CMS); comfortable wiring Pardot automations and working inside Salesforce Campaigns; you use AI tools to draft, summarize, and repurpose.
• SEO-minded: confident with keyword research, briefs, on-page optimization, optimizing for search engines and "answer engines" or LLMs, and measuring results.
• Enterprise B2B range: experience with guides/reports, SEO articles, case studies, webinar content, emails, and social that support awareness and pipeline.

Nice-to-haves: basic HTML/CSS for Webflow tweaks; familiarity with CRMA/Looker, GA4, and an SEO platform (Ahrefs/Semrush).

What is the last date for applying to the job?

Which countries are accepted for this remote job?