Full-Time Content Marketing Manager
Baymard Institute is hiring a remote Full-Time Content Marketing Manager. The career level for this job opening is Manager and is accepting Europe, UK, Germany based applicants remotely. Read complete job description before applying.
Baymard Institute
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We’re seeking a full-time, remote Content Marketing Manager. You’ll own the stories that connect our research, tools, and product roadmap to the people who use them. Your core focus will be turning complex UX and product insights into clear, compelling narratives that drive qualified demand, product activation, and long-term trust.
You’ll plan and produce content across key formats — long-form articles, landing pages, email, and thought leadership — with SEO as a core distribution lever. Working closely with Growth, Product, and Research, you’ll help shape our editorial strategy, structure content around real user problems, and ensure that every piece has a clear job in the funnel.
What You'll Need:
- 3+ years of experience in content marketing or copywriting for B2B SaaS.
- Demonstrated ability to translate complex products or research into clear, engaging narratives.
- Strong understanding of SEO basics and how content can compound over time.
- Experience creating content across the funnel.
- Proven ability to collaborate with Product, Growth/Marketing, and Sales.
- Comfortable using analytics tools to inform topics, measure performance, and refine strategy.
- Fully proficient in written and spoken English.
Nice-To-Haves:
- Experience with digital PR or earning coverage/backlinks through research or content.
- Comfortable with video storyboarding.
- Experience creating short-form content for social channels.
- Familiarity with email and lifecycle communications.
- Background in ecommerce, UX research, or related product/experience-led domains.
Practical Details:
- Location: 100% remote, full-time position, from EU, UK, or IE.
- Language: Fully proficient in written and spoken English.
- Start date: As soon as possible.