Full-Time COO, Marketing

• Run the business of marketing. Own the operating model, planning rhythm, and performance systems that connect strategy to execution — and execution to results.
• Lead the Office of the CMO. Build and run the strategic hub that keeps the marketing leadership team aligned, focused, and moving in sync with the business.
• Drive focus and accountability. Turn company goals into clear marketing priorities, budgets, and metrics tied directly to pipeline and revenue. Simplify operations so the organization moves faster and delivers more.
• Accelerate transformation. Build the frameworks, processes, and governance that make marketing sharper, more agile, and more accountable. Lead change management and skill-building across the function.
• Lead the Marketing AI Center of Excellence. Drive AI adoption, governance, and innovation across strategy, content, and execution — at scale.
• Own buying group strategy and execution. Partner across Sales, Finance, and IT to define how ServiceNow engages and measures enterprise buying groups — and operationalize it.
• Oversee major initiatives end to end. Lead program management for key priorities — setting ownership, maintaining momentum, and ensuring measurable outcomes.
• Lead M&A integration for Marketing. Prepare and execute seamless integrations across teams and customer touchpoints.
• Connect the functions. Align brand, product, growth, and field teams so effort and investment match impact. Work across Finance, Sales, Product, and HR to simplify collaboration and keep operations clean.
• Represent Marketing across the enterprise. Be the voice of marketing in company forums — from Workforce Planning to AI Value Steering — ensuring alignment on priorities, resources, and business impact.
• Lead at scale. Build, develop, and inspire a high-performing organization that runs marketing like a world-class business.

• 15+ years leading marketing operations, strategy, or transformation in global, matrixed organizations.
• A proven operator — someone who scales complex systems with clarity, speed, and discipline.
• Deep experience in planning, budgeting, performance management, and marketing ROI.
• A track record of leading transformation — simplifying the complex, modernizing processes, and driving accountability.
• Experience leading senior teams across operations, planning, and emerging capabilities like AI.
• Strong communication and influencing skills, with the ability to lead confidently in any room.
• A calm, steady leadership style that brings focus and forward motion.

• Marketing runs with precision, discipline, and intent.
• The Office of the CMO is the center of clarity and alignment.
• Strategy, programs, and buying group execution are fully connected to business outcomes.
• The CMO and leadership team operate at full altitude because the engine runs right.
• The organization moves faster, works smarter, and delivers results that show up in the business.

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