Full-Time Creative Lead, Direct & Growth
Instacart is hiring a remote Full-Time Creative Lead, Direct & Growth. The career level for this job opening is Manager and is accepting USA based applicants remotely. Read complete job description before applying.
Instacart
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We're transforming the grocery industry. At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward.
About the Role - We are excited to welcome a Creative Lead, Direct & Growth Marketing to Instacart’s award-winning in-house creative team. You’ll be instrumental in crafting high-performance creative initiatives that propel Instacart’s growth. Reporting to the Executive Creative Director, you’ll lead efforts in developing performance marketing and direct-to-consumer creative strategies and executions that resonate with Instacart’s mission and values. Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together.
About the Team - You’ll help to build out and lead a best-in-class direct & growth marketing creative team. This team is pivotal, driving campaigns that connect with diverse audiences and pushing the boundaries of creativity across platforms.
About the Job
- Team Leadership: Inspire and lead a creative team, cultivating a culture of collaboration and high performance.
- Creative Operating Model: Establish scalable processes for creating, testing, and optimizing performance marketing assets.
- Creative Strategy: Formulate and execute data-driven creative strategies that align with brand values and drive growth.
- Creative Briefing: Oversee the briefing process to ensure alignment with campaign objectives and brand messaging.
- Creative Execution: Lead and develop performance-focused creative across various media.
- Performance Measurement: Partner with analytics teams to define KPIs and assess creative impact.
- Cross-Functional Collaboration: Work with Brand Marketing, Integrated Communications, and Lifecycle teams for cohesive customer journey strategies.
- Brand Consistency: Ensure brand integrity while adapting creative content for various channels and audiences.
- Innovation & Trends: Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs. A deep understanding and curiosity for generative AI creative optimizations is a must.