Full-Time Creator Manager, Growth Marketing

About the Role As a Creator Manager on our rapidly scaling team, you'll be responsible for driving the UGC content machine that fuels Nourish’s key growth channels, Meta and TikTok. This is an exciting opportunity to own and execute a UGC-driven growth content strategy that directly impacts our paid growth marketing efforts. This person will report into our Creative Strategy Lead. This role is full-time and open to NYC or remote candidates.

Key Responsibilities:

• Source and Manage UGC Partners for Performance Marketing
• Source and manage ongoing relationships with UGC creators and nano-influencers to support paid social ad campaigns across Facebook, Instagram, and TikTok
• Hold external partners to a high standard of creative work in alignment with Nourish brand and creative guidelines
• Manage UGC Paid Social Asset Creation
• Manage end to end UGC content production process from briefing UGC creators to ensuring timely delivery of final assets
• Collaborate with partners to ensure assets meet campaign guidelines, adjusting creative as needed based on performance insights
• Lead Data Driven Creator Strategy and Analysis
• Monitor and report on key performance metrics, such as monthly budgets, creator volume, video hit rate, CPA, and other creative KPIs
• Stay ahead of digital trends and identify opportunities to leverage paid social concepts that convey our value propositions
• Conceptualize and Create Content As Needed
• Conceptualize, shoot, and deliver self-generated content ideas as needed to support the paid social pipeline

You’ll love this role if:

• You’re creatively generative and performance focused.
• You know a great direct response ad when you see one and bring out of the box creative ideas to the table.
• You bring strong creative instincts and understand what makes an effective ad.
• You’re excited to experiment with fresh content ideas and constantly optimize for performance.
• You’re an excellent program manager.
• You’re detail-oriented, well-organized, and can manage multiple partnerships and projects at once, ensuring all deadlines are met and expectations are clear.
• You’re a strong communicator and negotiator.
• You comfortably negotiate, set clear timelines, and creative expectations with partners.
• You value autonomy and ownership: You’re excited by the opportunity to support a creator program from the ground up.
• You’re hungry to make a business impact.
• You want to support our biggest channels and be a key pillar of Nourish’s rapid growth.
• You’re passionate about Nourish’s mission.
• You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.

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