Full-Time CRM Campaign Specialist - Leafio

Reporting to the CRM Manager - Leafio, the role of a CRM Specialist is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention.

Key Responsibilities:

1. Work collaboratively with business stakeholders interpreting brief requirements for delivery.
2. Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery.
3. Manage the scheduling, building, copy, testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.
4. Manage delivery progress in workflow tools and team channels.
5. Marketing Automation
6. Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.
7. Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.
8. Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures, including data management, privacy standards and system updates.
9. Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.
10. Customer Data Analysis and Reporting
11. Utilise multiple data sources to generate insights and understand results.
12. Utilise data to segment and target audiences effectively, personalising communications.
13. Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.
14. Analyse campaign data to identify trends and provide insights.
15. Report on key performance insights and propose future improvements for review.
16. Data governance and compliance
17. Safeguard the brand through Privacy and SPAM act compliance and best practice.
18. Stay up to date on legislation changes and educate stakeholders.
19. Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
20. Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation
21. execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.
22. Braze Super User
23. Be a Braze expert, guiding internal stakeholders on platform utilisation and optimisation.
24. Leverage Braze’s full capabilities to enhance technical performance and personalisation.
25. Ensure that technical problems (including across platforms) are resolved efficiently, minimizing any disruption to campaign execution for the CRM team.
26. Deliver on individual and set team OKRs as determined by the business

Requirements:

• 2-3 years experience working in a CRM, lifecycle or marketing automation role.
• Experience in building/modifying email templates with HTML and CSS.
• Experience in Braze, or similar CRM platform and SQL is essential.
• Experience with accurately interpreting briefs, thinking critically on the best way to achieve campaign outcomes, and building high quality, innovative campaigns.
• Excellent attention to detail with a data driven mindset.
• Effective collaboration skills with high level interpersonal and communication skills.
• Experience in reporting & performance monitoring frameworks for marketing automation.

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