Full-Time CRM Lead (iGaming)

• Building a CRM strategy and managing a CRM plan for different locations
• Planning segmentation and CRM activities
• Running tests and analyzing their results to increase player activity and retention
• Managing, initiating, and facilitating meetings with the CRM team
• Developing bonus mechanics and campaigns, analyzing their effectiveness
• Controlling and working with metrics: ATPU, RR, BR, DAU/MAU, Conversion by type of communication
• Presenting CRM activities progress, experiment results, and impact on product performance to stakeholders
• Compiling and maintaining reports with CRM activity results.

Requirements:

• 2+ years in CRM management within the iGaming industry
• Experience in building communication flows using various communication channels.
• Data-Driven: leveraging data for insights
• Communication Skills: crafting clear and compelling messages
• Customer Understanding: analyze customer needs and behavior
• Market Analyst: research trends and competitors
• English: B2+
• Ukrainian: would be a plus

What is the last date for applying to the job?

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