Full-Time CRM Manager

Niya SG is at the very beginning of an exciting journey to shake up the world of social gaming. Our mission is to bring people together through fun, fairness, and unforgettable digital experiences starting with CoinsRoyale, our upcoming free-to-play platform.

CRM Manager We're looking for a senior data-driven CRM Manager to lead customer lifecycle campaigns across onboarding, engagement, and reactivation. You’ll manage segmentation, build targeted multi-channel campaigns, and shape a compelling promotional roadmap to drive retention and LTV. With a strong focus on testing and optimisation, you’ll continuously refine performance. You'll also collaborate with designers and stakeholders to ensure smooth, consistent delivery across all touchpoints.

This is a unique chance to take on a hands-on role at an early-stage startup, where your influence will directly shape the future of social gaming. You’ll play a pivotal role in the business, owning the end-to-end customer journey to ensure its seamless and highly effective.

Tasks

1. Own and shape the entire end-to-end customer lifecycle journeys.
2. Oversee continuous segmentation and analysis of the customer database.
3. Lead design and execution of loyalty programs.
4. Develop highly targeted campaigns tailored to specific audience segments.
5. Conduct A/B testing of campaigns to optimize campaign performance.
6. Regular analysis of competitors to ensure the relevance of offers.
7. Create and execute a dynamic promotional calendar.
8. Establish strategies to optimise the frequency and timing of communications.
9. Own the ongoing development and execution of the CRM strategy to enhance retention and lifetime value.
10. Continuously improve campaign performance.
11. Produce email/sms and onsite messaging.
12. Engage in campaign performance reviews.
13. Collaborate closely with design teams.
14. Monitor KPIs and provide regular reports on performance and trends.
15. Work cross-functionally with various teams.

Requirements

• Bachelor's degree qualification.
• 4+ years experience in CRM or retention roles.
• Confidence in navigating compliance.
• Understanding of the US market.
• Native or fluent English.
• Proven success in customer journey management, promotions, creative development, segmentation, and email marketing.
• Strong written and verbal communication skills.
• Solid analytical and reporting capabilities.
• Experience using email marketing platforms.
• Basic HTML skills.

Benefits

• Fast-growing, well-funded gaming startup.
• Remote-first, entrepreneurial work culture.
• Full ownership of the marketing function.
• Competitive salary.

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