Full-Time CRM Marketing Manager - Manila, PH

Balsam International is seeking a CRM Marketing Manager to drive customer engagement and loyalty through strategic lifecycle marketing initiatives. Reporting to the Senior Marketing Manager, you will oversee CRM channel execution and optimization, particularly email and SMS/Text Messaging, aligning with customer segmentation and personalization strategies. You will lead a CRM specialist team, fostering their growth while maintaining operational excellence.

This role demands close collaboration with brand, creative, data insights, and technology teams to develop impactful, data-driven campaigns enhancing customer experience and driving business growth. Strong strategic thinking, analytical expertise, and executional excellence are crucial, including adaptation to an evolving CRM landscape, potentially expanding into SMS and loyalty programs.

What you'll be doing:

1. Leads end-to-end CRM campaign execution across channels, aligning with broader marketing goals.
2. Develops and optimizes segmentation strategies, collaborating with Data Insights to personalize campaigns based on customer behavior and lifecycle stage.
3. Analyzes CRM performance data, translating insights into actionable recommendations improving engagement, repeat purchases, and retention.
4. Stays current on CRM trends, technologies, and best practices to enhance strategies.
5. Manages and mentors a team of CRM specialists, fostering their professional growth and skill development.
6. Provides clear direction and accountability for team deliverables, KPIs, and priorities.
7. Conducts regular team meetings and 1:1s, ensuring alignment on key initiatives and business objectives.
8. Fosters a culture of collaboration, innovation, and continuous improvement.
9. Partners with Marketing, Creative, and Digital Experience teams to develop customer-centric messaging and offers, aligning CRM efforts with broader marketing initiatives.
10. Works closely with Data and Product teams to improve CRM reporting and enhance automation capabilities.
11. Manages relationships with external vendors to optimize CRM toolsets and platforms.
12. Supports multi-variable testing and learning across CRM channels, sharing insights to scale successful strategies.
13. Executes revenue build up for CRM function, strategy for growth, and maximizing profitability.
14. Leads CRM budget management, ensuring effective resource allocation to maximize ROI.
15. Supports the implementation of new CRM initiatives, including potential expansion into SMS and loyalty programs.
16. Monitors compliance with data privacy regulations and best practices.

What we're looking for:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 8 years of CRM marketing experience, preferably in B2C eCommerce or retail.
• At least 2 years of people management experience, with a track record of developing and coaching teams.
• Strong understanding of CRM platforms, automation tools, and customer segmentation.
• Analytical mindset with experience creating strategic tests and implementing based on findings.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to influence cross-functional partners.

Nice to have:

• Knowledge of data privacy regulations (GDPR, CCPA).

Location: Remote, Balsam International Unlimited Company - Philippine ROHQ in Manila.

Requirements:

• Must attend occasional in-person meetings.
• Fast, reliable DSL, Fiber, or Broadband connection (minimum 50MBPS).
• Online assessment.

Benefits: Comprehensive benefits package.

What is the last date for applying to the job?

Which countries are accepted for this remote job?