Full-Time CRM Specialist

Growe is looking for a CRM Specialist to develop and execute CRM strategies for casino and sports brands.

Responsibilities:

• Develop and execute CRM strategies for casino and sports brands, covering customer lifecycle.
• Generate customer attraction, retention, and engagement strategies.
• Manage and implement CRM budgets to increase profitability.
• Create targeted segments for campaigns using customer data.
• Formulate and test CRM hypotheses through A/B testing.
• Collaborate with design and content teams for promotion materials.
• Ensure timely promotions during significant events.
• Implement player activation approaches.
• Build automated customer retention funnels.
• Monitor key retention metrics weekly and monthly.
• Improve communication metrics.

Requirements:

• Essential experience: Commercial background in gambling or betting; Experience with email service providers and CRM systems; Familiarity with handling considerable budgets for marketing or sales; Enjoying an international business perspective; Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights; Upper-intermediate English proficiency.
• Personal features: Strategic thinking and conflict resolution; Ability to think creatively, strategically, identify and resolve problems; Excellent communication and collaboration skills; Proactive thinking.
• Core Values: GROWE TOGETHER (teamwork), DRIVE RESULT OVER PROCESS (ambitious goals), BE READY FOR CHANGE (adaptability).

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