Full-Time Customer Marketing Lead

Company DescriptionGivebutter is a nonprofit fundraising and CRM platform. It empowers millions of changemakers to raise more, pay less, and give better.

Nonprofits use Givebutter for tools like launching fundraisers and events, donation forms, donor management (CRM), email and text blasts, all in one place.

Givebutter is completely free with a transparent tip-or-fee model.

It is a Great Place to Work. It's #1 rated nonprofit software on G2.

Givebutter's mission is to empower changemakers and believe giving should be fun. Work should be fun too, having the greatest impact.

Job SummaryYou will take the lead in developing and executing data-driven customer marketing strategies to nurture product adoption, increase retention, and create meaningful connections with users.

Responsibilities

• Develop a comprehensive lifecycle marketing strategy engaging customers, nurturing product adoption, and retaining customers.
• Design and manage multi-channel customer campaigns for key personas and increasing adoption.
• Manage paid media campaigns from start to finish, owning the CAC metric.
• Create and manage automated email marketing campaigns for onboarding, upselling, and re-engagement.
• Analyze customer data to identify segmentation and personalization opportunities for tailored messaging.
• Manage and provide feedback to the Customer Marketing team.

Requirements

• 4-6 years experience in lifecycle, retention, or email marketing, focusing on customer journey optimization.
• 2-3 years managing and hiring marketing teams.
• Experience managing and reporting on paid social and display campaigns (LinkedIn, Meta, etc.).
• Proven track record of successful marketing campaigns driving customer engagement and retention.
• Proven ability to achieve improvement through A/B testing, segmentation, and personalization.
• Familiarity with CRM, Marketing Automation (Hubspot, Intercom, Salesforce), and data visualization tools (HEX, Tableau).
• Analytical mindset, interpreting data, and making data-driven decisions.
• Understanding of content marketing and its integration with lifecycle campaigns.
• Strong project management skills, managing multiple initiatives simultaneously.
• Excellent communication and collaboration skills.

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