Full-Time Customer Marketing Manager

Customer Marketing Manager will play a key role in developing and executing customer marketing strategies to drive customer advocacy and expansion.

Key Responsibilities

• Develop and execute Authenticx's customer marketing strategy to drive customer retention and expansion.
• Build rapport with customers to increase customer advocacy, tell their stories, and drive revenue opportunities.
• Manage and execute customer events and groups, including our annual summit and Customer Advisory Board, to drive engagement, community, and expansion.
• Develop and execute customer marketing programs through a variety of channels, including email, events, webinars, direct mail, and account-based marketing.
• Identify and leverage Authenticx's biggest advocates to develop customer referrals, testimonials, and case studies.
• Create impactful customer emails, including automated workflows, to drive adoption, retention, and renewal.
• Collaborate cross-functionally to develop collateral, campaigns, experiences, and for Authenticx's customer base.
• Track and analyze program performance, effectiveness, and ROI. Use data to inform strategy and next steps.

Qualifications

• 5+ years of marketing experience, ideally in a B2B SaaS environment
• Willingness and ability to travel to events throughout the US for customer events, including some overnight travel may be required throughout the year.
• Strong project management skills, with the ability to handle multiple initiatives simultaneously and prioritize in a fast-paced environment.
• Excellent written and verbal communication skills, with a proven ability to create impactful marketing content and sales enablement materials.
• Results-oriented marketer proficient in using HubSpot or related CRM to analyze marketing data, metrics, and KPIs to evaluate success and inform decision-making.
• Passion for connecting with and understanding customers
• Demonstrated experience working cross-functionally with Customer Success, Account Management, Product, and other Marketing teams to drive customer retention and expansion.

Additional Information

• Remote/virtual position.
• Local team members will have access to our office.
• Remote team members may be expected to travel to Indianapolis approximately 2-4x per year, based on business needs.
• Overnight travel nationwide for conferences, trade shows, business events, or customer on-site visits may be required throughout the year.
• Must reside in the USA and be authorized to legally work in the USA without requiring employment visa sponsorship, now or in the future.

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