Full-Time Demand Generation Lead

We've created an exciting new opportunity in our established Marketing team for a Demand Generation lead. You'll be developing and executing a comprehensive demand generation strategy that drives qualified leads, fuels revenue growth, and enhances our brand presence in the global market. This role owns the end-to-end demand generation engine, from campaign planning and execution to performance measurement.

Your success will be measured by the effectiveness of demand generation campaigns, lead quality and volume, pipeline contribution, and overall revenue impact. Additionally, you will be instrumental in fostering collaboration across the marketing, sales, and product teams to create a seamless and impactful customer journey.

Day to day you'll:

• Lead the development of a global demand generation strategy focused on lead acquisition, nurturing, and conversion to support growth.
• Collaborate with Marketing, Creative, and Sales teams including the Customer Acquisition Team (CAT) to create integrated campaigns that boost brand awareness and generate quality leads.
• Lead and Optimise Multi-Channel Campaigns: Oversee multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, Google Ads, ensuring data-driven strategies and continuous performance optimisation.
• Lead and mentor a team of demand generation specialists, promoting innovation and continuous improvement; Provide clear direction, set measurable goals, and ensure alignment with broader marketing and business objectives.
• Monitor and analyse demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI; Regularly report performance to senior leadership with actionable insights and recommendations for improvement.
• Drive the selection, implementation, and optimisation of marketing technologies for demand generation; Establish scalable processes and best practices to ensure efficient campaign execution.
• Collaborate within our regional and functional management structure to align outcomes with regional strategies; Partner with Sales including CAT team, Product, and Customer Success teams on messaging, target audiences, and campaign goals; Lead cross-functional initiatives to optimise the customer journey and maximise revenue opportunities.
• Budget Management: Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximise impact and ROI.

Proven leader and manager, successfully overseeing a global demand generation team and demonstrating significant success in driving revenue growth through B2B and B2B2B initiatives

With a global perspective, you adeptly navigate the nuances of marketing across various regions and cultures, effectively operating within a matrix structure

Technical acumen includes hands-on experience with marketing automation, CRM systems, SEO, and analytics platforms, allowing you to implement multi-channel marketing strategies

Strong understanding of various digital marketing channels, including email, paid media, SEO, social media, and ABM

Analytical prowess is one of your strengths, enabling you to leverage data and analytics to measure campaign effectiveness, optimise performance, and inform strategic decisions

Creative problem solver, you think strategically to overcome challenges and seize new opportunities, while your strong communication skills allow you to present complex ideas and insights to stakeholders at all levels

Committed to continuous learning, staying updated with the latest trends and best practices in demand generation and digital marketing to enhance your professional development and the effectiveness of your team

Results-oriented and passionate about delivering tangible outcomes, with a strong focus on driving pipeline and revenue growth

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