Full-Time Demand Marketing Manager

Daxko is seeking a Demand Marketing Manager to develop and implement high-impact marketing programs driving new business opportunities.

You'll own demand generation strategies, optimize marketing campaigns, and collaborate cross-functionally to boost pipeline growth and revenue. This role is ideal for results-driven individuals passionate about B2B marketing in a fast-paced environment.

1. Develop a thorough understanding of Daxko's products, brands, and market positioning to drive effective demand generation.
2. Research and refine ideal customer profiles and personas, understanding their pain points and buying criteria.
3. Plan and execute quarterly demand generation campaigns (events, digital marketing, sales campaigns, SEO, paid media, email nurturing).
4. Collaborate with content, web, paid media, and events teams for effective execution.
5. Track, analyze, and optimize campaign performance, identifying gaps and aligning with business objectives.
6. Manage budgets, ensuring efficient marketing investment allocation for maximum return.
7. Implement A/B testing strategies to enhance conversion rates and campaign effectiveness.
8. Contribute to the development of tactical goals for the demand marketing team.
9. Review and quality-assure marketing deliverables for brand consistency and quality.

• Expertise in email, digital, web, and content marketing best practices.
• Strong analytical and problem-solving skills, understanding SaaS marketing KPIs and benchmarks.
• Excellent communication (verbal and written) with experience managing web content, email campaigns, landing pages, and event copy.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
• Strong collaboration and stakeholder influence skills.

Must-Have Skills & Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2-4 years of relevant experience in demand generation marketing.
• 1-2 years of B2B marketing experience in a demand generation role.

Nice-to-Haves:

• 5+ years of experience in B2B SaaS marketing.
• Experience in the fitness industry.

What is the last date for applying to the job?

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