Full-Time Deputy CMO

• Oversee brand management activities to ensure consistent positioning, tone, and identity across all channels and markets.
• Translate the CMO’s vision into actionable brand strategies that align with corporate objectives.
• Monitor market trends and brand performance to recommend strategic adjustments.
• Lead the sponsorship strategy in coordination with the sponsorship team.
• Ensure sponsorship initiatives align with brand positioning and contribute to long-term awareness and engagement goals.
• Evaluate sponsorship ROI and guide activation strategies for maximum impact.
• Direct the planning, execution, and optimization of brand awareness campaigns across digital, social, and traditional channels.
• Coordinate closely with performance marketing teams to integrate awareness initiatives with customer acquisition and retention strategies.
• Establish KPIs for awareness campaigns and ensure reporting frameworks are in place.
• Provide leadership to creative and design teams, ensuring visual identity and creative outputs are on-brand and market-relevant.
• Implement efficient workflows between creative, brand, and media teams to streamline campaign production.
• Foster a culture of creativity, innovation, and quality within the design and content teams.
• Act as the central point of coordination between brand, sponsorship, creative, and digital awareness teams.
• Ensure all initiatives are aligned in messaging, timelines, and goals, avoiding duplication and siloed efforts.
• Partner with other marketing functions (e.g., performance marketing, CRM, product marketing) to ensure brand alignment at all stages of the customer journey.

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