Full-Time Digital Activation Strategist
Pelmorex is hiring a remote Full-Time Digital Activation Strategist. The career level for this job opening is Experienced and is accepting Canada based applicants remotely. Read complete job description before applying.
Pelmorex
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ARE YOU INTERESTED IN A WORKPLACE THAT HAS...
Remote Work Environment 💻
Summer Hours 🌞
Retirement Savings Matching Plan (RRSP). Plan for your future with us! 💸
Personal Spending Account 💰
Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)
17 Paid Days Off (in addition to 13 Personal Days) 🌅
This includes an extra day off during the month of your birthday 🍰- our gift to you!
An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team ⚖️
Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen!
📣HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?
Read about us here! (spoiler alert… we are the home of The Weather Network )📍Canada’s #1 most trusted brand in media for the third year in a row!
WHY WE NEED YOU? GLAD YOU ASKED...
As a Digital Activation Strategist, you will be a key member of the product & marketing team, driving SEM and SEO strategies for Pelmorex, The Weather Network and MeteoMedia brands across our D2C and B2B divisions. Your role will involve enhancing our digital presence through effective search engine marketing, organic search optimization and other digital strategies for the business. Balancing technical expertise with strategic thinking, you'll ensure alignment with marketing goals to maximize audience engagement, conversions, and growth across our portfolio of brands.
This is a remote position, but we are only considering candidates who are eligible to work and are currently located in Canada only.
The role requires working in East Standard Hours.
WHAT IS THE DAY TO DAY LOOK LIKE
SEM/Digital Marketing Responsibilities:
Plan, manage, execute, and optimize user acquisition strategies, including SEM on Play/App Stores, App Store Optimization, and social media platforms, to acquire audiences in key markets supporting our global acquisition efforts
Determine the best digital channels (e.g., SEM, social media, email marketing, programmatic) to achieve campaign objectives and business goals.
Effectively manage budgets, allocating and optimizing according to the best media mix and to maximize ROI.
In conjunction with the team, implement, optimize and execute successful digital marketing campaigns aligned with goals such as brand awareness, lead generation, and customer retention for our B2C and B2B divisions
Work closely with internal teams and external partners to ensure the effective deployment of and performance tracking of digital and creative across various platforms and ad networks including any landing page set up and troubleshooting
Oversee relationships with lead-gen vendors, agencies, and other vendor partners.
Monitor and analyze digital campaign performance, making data-driven adjustments to improve results and uncover insights
Utilize digital analytics tools to gain insights into user behavior, campaign performance and customer journey
Experiment with new platforms and channels and analyze target demographics aligned with our brand positioning and marketing strategy
Conduct A/B tests on ad creatives, and targeting to refine strategies and increase conversion rates.
Provide reporting and strategic insights to senior leadership, product, and marketing teams SEM performance.
Provide strategy, support and analysis of our email marketing efforts to incorporate strategies into broad campaigns to optimize outreach and management efforts
Stay informed of platform updates, algorithm changes, and industry trends to apply best practices.
SEO Responsibilities:
Develop and execute SEO strategies to Increase organic visibility, keyword rankings, and traffic for our digital platforms for B2C and B2B divisions
Identify content opportunities and optimize website content, metadata, & internal linking
Be the go-to for SEO and collaborate with product teams and developers to address technical SEO issues and provide recommendations.
Execute technical SEO including optimizing website content, metadata, internal linking, and structure to improve crawlability and propose web improvements and core vitals with knowledge of web development language (HTML, Javascript, CSS and JSON)
Work with product and content teams to ensure all website content is SEO-friendly, follows best practices, and aligns with targeted keywords.
Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other platforms. Provide actionable insights and recommendations to improve results.
Continuously conduct keyword research to identify opportunities to improve crawlability and overall search rankings.
Conduct regular SEO audits to ensure best practices are followed, identify growth opportunities, and analyze competitors to uncover SEO advantages.
Analyze and report on SEO metrics (ROI and KPIs) to assess effectiveness and suggest improvements.
WE ARE HOPING YOU HAVE
University Degree/Diploma in Marketing or related field.
3-5 years of SEM and SEO experience with a track record of user acquisition, campaign management, and increasing organic traffic.
Expertise in paid search platforms (Google Ads, Apple, Meta, Twitter, LinkedIn).
Strong understanding of iOS/Android ecosystems
Proficiency in SEO tools (Google Search Console, Google Analytics, SEMrush) and web analytics.
Knowledge of web development language (HTML, JavaScript, CSS, JSON, etc.)
In-depth knowledge of technical SEO, trends, and optimization techniques.
Excellent analytical, communication, organizational, and leadership skills.
Self-motivated, detail-oriented, and adept at thriving in a fast-paced environment.
Passionate about digital advertising and staying ahead of industry trends.
Bilingual (EN/FR) would be an asset