Full-Time Digital Marketing Director (Remote)

Digital Marketing Director will lead the digital marketing plan for Experian Automotive. This role will work with marketing, product marketing, and cross-BU digital teams to develop the digital approach and ongoing plan.

Responsibilities:

• Develop and achieve clear goals for engagement, leads, and retention.
• Execute all digital marketing (websites, SEO, SEM/PPC, social, email, content marketing, analytics).
• Work with teams and agencies to improve user experience.
• Manage the website (updates, ongoing maintenance, CMS, taxonomy, videos, blog posts, images, 3rd party integrations, new pages).
• Develop SEO plan to maximize organic traffic.
• Create SEM plan for ROI maximization.
• Develop email marketing plan (Eloqua, email databases).
• Manage social networks (LinkedIn, Twitter, Facebook).
• Develop content marketing plan (video content).
• Evaluate end-to-end customer experience across digital channels.
• Evaluate digital channel performance, A/B testing, campaigns, and ROI/KPIs.
• Create MQL tracking plan with marketing and sales.
• Identify creative growth strategies, optimize spend and performance.

Requirements:

• Undergraduate degree in Marketing or equivalent.
• 10+ years of digital marketing experience.
• Eloqua, Salesforce.com, CMS, and social media knowledge.
• Strong analytical skills.
• Team-oriented and proficient in Microsoft Excel and PowerPoint.

Perks:

• Lucrative overachievement plan
• Experian Elite (annual trip for top performers)
• 15 vacation days, 5 sick days, 2 volunteer days
• Wellness plans, discounts
• Employee stock purchase program, 401K matching

What is the last date for applying to the job?

Which countries are accepted for this remote job?